Growth advisory for fashion and consumer brands selling on Amazon, noon and other marketplaces across India, the UAE and Saudi Arabia — direct, one-on-one, from someone who has run category P&Ls inside the platforms themselves.
Most growth advice comes from one side — the brand's. Mine doesn't. I've run category P&Ls inside marketplaces, owned brand P&Ls selling into them, and built the agency teams running the ads in between.
Ran category P&L and merchandising strategy inside two of the region's largest marketplaces — apparel across the UAE and Saudi Arabia at Noon, and footwear & sports at Myntra.
Owned P&L for D2C home & kitchen brands selling into Amazon, Flipkart and Myntra — setting pricing, ad spend and inventory strategy from the brand's chair.
Built and led a performance marketing team running paid and organic growth across a portfolio of brands, including Fastrack, Atomberg and Cisco.
Which is the actual point: I can tell you how a marketplace's own merchandising and ad teams will read your account — not just what looks good in a deck. MBA, Indian School of Business · B.Tech, VIT.
No catalogue work, no logistics, no team of juniors on your account. Every engagement is 1:1.
Keyword strategy and search-rank improvement on Amazon and noon's own search engines — where most buyers actually start.
Campaign structure, bidding strategy and budget allocation across sponsored placements, tuned for return, not just spend.
Deals, coupons, review velocity, and buy-box strategy — the levers that move conversion rate and rank together.
How to think about price across your own site, Amazon and noon — promotional cadence, competitor tracking, margin protection.
Fashion-specific: assortment planning, sale-cycle timing, and how to read a category the way the marketplace's own team does.
A standing monthly session reviewing what's working, reallocating spend, and adjusting strategy — direct access, not a shared inbox.
A sample of the categories and brands I've worked across — the situation, the approach, and where the focus went.
Apparel merchandising and seller partnerships across the UAE and Saudi Arabia needed a clearer, more deliberate growth and pricing strategy.
Rebuilt category merchandising strategy, scaled joint business plans with brand partners, and redesigned discovery and ad monetization around key sale moments like Ramadan and the Year-End Sale.
Two D2C home & kitchen brands needed a growth engine across Amazon, Flipkart and Myntra, without eroding margin.
Set pricing, ad spend and inventory strategy directly; expanded into quick-commerce via Blinkit and Zepto as a new channel; built rebate partnerships with platforms to help fund campaigns and launches.
A footwear and sports portfolio, spanning a large roster of brands, needed a stronger sale-event strategy and more disciplined account reviews.
Conceived and ran a category-wide sale event, closed a flagship brand partnership as its centrepiece, and introduced structured monthly business reviews in place of ad-hoc updates.
A performance marketing practice needed to scale its marketplace capability across a growing roster of brands, including Fastrack, Atomberg and Cisco.
Built and led the team and account-management SOPs from the ground up; ran full-funnel acquisition strategy for Fastrack, refined bidding and ad strategy for Atomberg, and built Cisco's India marketplace go-to-market from zero.
One session, direct with me. Here's the full flow, start to finish.
A short form about your brand, category and current marketplace presence — so I walk in already prepared and the session isn't spent on background.
The form ends with my calendar. Choose an open time that works for you.
Once booked, the time is reserved on my calendar and held for you.
A deposit link is sent by email right after booking. This locks in the session.
A focused, 1:1 strategy session — not a sales pitch, working session from the first minute.
The remaining 50% is invoiced after the call.
Send a note with where you're live today and what feels flat — happy to point you in the right direction even before a paid session.